2010 Digital Marketing Summit Presented by the Central Va American Marketing Association April 14, 2010 8:30 a.m. - 4:30 p.m. Stonewall Jackson Hotel 24 South Market Street Staunton, Va 24401 Today’s successful marketer must understand the latest tools of social and digital media and be able to integrate them into a comprehensive marketing plan. This one day seminar will give youeverything you need to get your organization up to speed in the emerging world of digital marketing. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your own social media strategy. You Will Learn: • How to determine which social and digital media channels fit your audience and objectives • How to integrate social media into your organization’s marketing plan • How to use the web to draw in customers • How to measure social media success • How to use email marketing as your digital glue • What’s on the horizon in social media and how you can plan for it today Who Should Attend: • Corporate marketing managers and directors • Business-to-Business marketers seeking to develop a community with their clients • Business-to-Consumer marketers seeking to gain a competitive edge • Advertising agency professionals responsible for employing the latest marketing strategies for their clients | The Leader: Jason Falls One of the leading thinkers and educators in social media, public relations and communications, Jason has lead a national advertising agency’s Interactive and social media efforts and worked with Fortune 100 brands. He can be found online at www.socialmediaexplorer.com, consistently rated near the top of the prestigious Advertising Age Power 150 Blogs. The Presenters: Doug Meacham, multi-channel consultant, IBM Dean Holmes, social influence marketing expert Kipp Bodnar, HubSpot Greg Cangialosi, Blue Sky Factory Katie Morse, Radian6 | Click Here to View Event Agenda |
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