Inman AM: Communicating brand

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Wednesday, March 31, 2010 Communicating brand By KRIS BERG "What makes you different from the other agents?" asked my would-be suitor. Now, I totally get this question. It is the "money question" and, to the home seller, the answer is of secondary import only to that other question. ("Will you do it for $12 and a goat, because I know this guy at the office who got his license last Tuesday and he owes me a favor ...") So, it shouldn't have come as a surprise to me. More » 5 tips for tapping energy credits Get tax savings for home improvements Real estate's 50 most powerful people BusinessWeek list includes economists, academics, government officials 'Best Agent' award winners revealed Property Frontiers declared best large real estate agency Inspiring lessons from Zig Ziglar From Future of Real Estate Marketing OTHER TOP STORIES A short and sweet guide to short sales Case-Shiller: price gains in 9 of 20 cities Geo-fencing: next in mobile marketing? Spain: Housing starts fall 88% from peak Old wiring shocks buyers 'Mark,' 'Jane' and the tax credit Latest News »	ADVERTISEMENT The best speakers and innovators in real estate and technology – all at Connect SF. Don't miss out! Join us July 13-15, 2010. Register Today! NOTABLE QUOTE "I define a hypnotic house hunt as the experience wannabe buyers have when they view a home with one or more characteristics that makes the hair on the back of their neck stand up, fuzzes out the sensory input from everything else in the environment except the property, and renders them super-duper suggestible to the idea that this house is the house." --Tara-Nicholle Nelson LETTERS Outrage over California tax credit Know the role of home inspectors More Opinion »
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