Inman AM: 'Stealth' marketing pays off

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » 'Stealth' marketing pays off By BERNICE ROSS One of the proven ways to generate leads from the Web is with a "stealth" Web site. The question is: Are you putting your license at risk by using this strategy? Stealth Web sites, which are sometimes called unbranded Web sites, are designed to focus on consumers' needs. They tend to be focused on a single market niche and often have little resemblance to most other real estate Web sites. More » GoPaperless to release template update New feature is free to current paid subscribers Handshakes for Homeowners launches Program to reward on-time mortgage payments Break lease over 'open houses'? Rent it Right OTHER TOP STORIES NAR: Vacation-home sales rise Survey: Hope for flatter home prices FHA program: cash for home repairs Lawsuit doesn't derail eminent domain How to cover up hardwood floor edges Latest News »	ADVERTISEMENT The best speakers and innovators in real estate and technology – all at Connect SF. Don't miss out! Join us July 13-15, 2010. Register Today! NOTABLE QUOTE "The reality is that our uniqueness can't be quantified. Sure, I can bury my audience in client testimonials, but I am fairly sure that other agents of all calibers can do the same. Saying my marketing is better, broader, or more effective -- this is generally received as a lot of yammer, as is the notion that I am more experienced, knowledgeable or passionate." --Kris Berg MOST E-MAILED The future of real estate fees 3 ways to find your niche Death of the hard sell
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