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Thursday, March 18, 2010
Bringing real estate ethics online
By TERESA BOARDMAN I have an unusual hobby. I like to lurk on real estate Web sites like Trulia and Zillow. I lurk on the forums pages, where agents give advice and answer questions. I rarely participate in the conversation, because I am not interested in chatting with people who don't use their real names online and who use the sites for a second opinion when they don't like what their Realtor told them. More »
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NOTABLE QUOTE
"I can train a national roster of thousands of agents to be knowledgeable, enlightened and local, I suppose. But what I could never really do on this scale is ensure the things that matter most to customer: true competence, ethical high ground and excellence. At least, I can't keep that promise where every associate agent is concerned." --Kris Berg
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