Inman AM: Are you making a $16M mistake?

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Thursday, February 25, 2010 Are you making a $16M mistake? By BERNICE ROSS Are you feeling befuddled about trying to get better Web ranking for your real estate site? If so, you're in the best of company. At Real Estate Connect, Vanessa Fox, formerly of Google and Zillow, gave a great talk on what agents and brokers need to do to establish their brand identity online. If the topic seems daunting, it really doesn't need to be. More  HUD clarifies flat-fee disclosure Brokers can combine commission, flat fee on HUD-1 Let the market correct itself 'Skin' in the game is key to recovery Owner bulldozes home in foreclosure Bank allegedly turned down purchase offer Homebuyers go multigenerational Survey attributes trend to down economy Agents, brokers less rosy on future Current sentiment increases slightly NOTABLE QUOTE "This is not enough. A professional adviser's job is not to parrot the client's desire, but to help refine it with additional knowledge and expertise, so that the client can make an informed decision." --Robert Hahn MOST POPULAR 5 arguments for open houses 4 hot Web tools for agents Why it's not enough to be 'busy'	ADVERTISEMENT Find the Hidden Buyers in Your Marketplace: Profitably seize the opportunity waiting for agents in this distressed market. These "must-buy" buyers, who can and will buy right now and won't keep waiting for lower prices or better times, require different …Continued OTHER TOP STORIES A return to the good ol' days New home sales mark record low Denver-based firm joins ERA network MBA floats plan for laid-off homeowners Court: No fraud in refi to a higher rate Wall cracks? Fight back Latest News »
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