Wednesday, February 24, 2010

Inman PM: A return to the good ol' days

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Wednesday, February 24, 2010

A return to the good ol' days
By KRIS BERG It was 1997, and I returned to my dedicated cubicle in the Big Broker office with my first listing in hand. At one side of my desk were my requisite marketing trappings -- a cross-directory, a stack of postcards with some catchy call to action like "Call Me, Already!" and a box of those cute little miniature pumpkins sure to fill my farm with seasonal whimsy and inspire them to start packing. More 

New home sales mark record low
Median price sinks to lowest point since December 2003


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MBA floats plan for laid-off homeowners
Lenders ask government for 'Bridge to HAMP'


Court: No fraud in refi to a higher rate
Law of the Land


Wall cracks? Fight back
When drywall repair won't do


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Premium Members "I riffed some 'what ifs,' asking what would happen if we didn't close the gap between customer-acquisition costs and transactions. And then, 'What if we ran out of money?' I quickly cut the entire ad spend and fired our ad agency." --Bradley Inman

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