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ADVERTISEMENT Bigger Venue, More Innovation, and Supercharged Networking. Don't miss Connect SF – it will be bigger and better than ever. New location! Register Today! TODAY'S TOP STORIES = Premium Member News - Join Now » Wednesday, February 24, 2010 A return to the good ol' days By KRIS BERG It was 1997, and I returned to my dedicated cubicle in the Big Broker office with my first listing in hand. At one side of my desk were my requisite marketing trappings -- a cross-directory, a stack of postcards with some catchy call to action like "Call Me, Already!" and a box of those cute little miniature pumpkins sure to fill my farm with seasonal whimsy and inspire them to start packing. More New home sales mark record low Median price sinks to lowest point since December 2003 Denver-based firm joins ERA network The Herman Group has offices in Colorado, Florida, Wyoming MBA floats plan for laid-off homeowners Lenders ask government for 'Bridge to HAMP' Court: No fraud in refi to a higher rate Law of the Land Wall cracks? Fight back When drywall repair won't do NOTABLE QUOTE "I riffed some 'what ifs,' asking what would happen if we didn't close the gap between customer-acquisition costs and transactions. And then, 'What if we ran out of money?' I quickly cut the entire ad spend and fired our ad agency." --Bradley Inman MOST E-MAILED Affordability a 'C-': Are we nuts? Dual-agency disclosure makes no sense Where is our bailout? | | |
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