Inman AM: House hawker or trusted adviser?

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Wednesday, February 24, 2010 House hawker or trusted adviser? By ROBERT HAHN If the buyer is emotionally invested in having a place of her own so she can paint it whatever color she wants, so she can hang her own curtains, etc., the professional response should be to point out the financial cost of that flexibility: $140,000 in Irvine over 10 years. Above all, professional Realtors should be dispelling misconceptions, ensuring that the client understands the full financial picture of what they're getting into, and providing guidance. More  Shutting the door on open houses Part 2: Finding value in traditional marketing CAR: Home prices up, sales down Unsold inventory falls to 5.8 months Zillow updates iPhone app Downloads approach 1 million Home inspection refund can fall short Negligence can lead to insurance claim NOTABLE QUOTE "Generally speaking, the firm described has transformed itself from a traditional real estate brokerage into a knowledge/information services firm. Attracting and maintaining talent becomes one of the biggest challenges for the firm. Compensation models likely reflect this. New Realty LLC most likely has some employee-ownership structures in place." --Gahlord Dewald MOST COMMENTS I can be replaced Old banks won't learn new tricks N.C. Realtors fight dual-agency disclosure	ADVERTISEMENT Find the Hidden Buyers in Your Marketplace: Profitably seize the opportunity waiting for agents in this distressed market. These "must-buy" buyers, who can and will buy right now and won't keep waiting for lower prices or better times, require different …Continued OTHER TOP STORIES Dot-com crash anniversary, Part 2 Report: 1 in 4 loans underwater Case-Shiller: Home-price declines slowing Car ownership linked to mortgage defaults Short-sale buyers seek closure Stripping down money matters Real estate in the year 2020 Latest News »
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