Wednesday, February 24, 2010

Inman AM: House hawker or trusted adviser?

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Wednesday, February 24, 2010

House hawker or trusted adviser?
By ROBERT HAHN If the buyer is emotionally invested in having a place of her own so she can paint it whatever color she wants, so she can hang her own curtains, etc., the professional response should be to point out the financial cost of that flexibility: $140,000 in Irvine over 10 years. Above all, professional Realtors should be dispelling misconceptions, ensuring that the client understands the full financial picture of what they're getting into, and providing guidance. More 

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NOTABLE QUOTE

"Generally speaking, the firm described has transformed itself from a traditional real estate brokerage into a knowledge/information services firm. Attracting and maintaining talent becomes one of the biggest challenges for the firm. Compensation models likely reflect this. New Realty LLC most likely has some employee-ownership structures in place." --Gahlord Dewald

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